|
|
Resume of Experience in the Automotive Industry
- Strategic information audit for a major automotive manufacturer that provided
strategic and competitive information into the system on an ongoing basis.
- Large scale quantitative study of US consumers’ attitudes toward premium
gasoline.
- Competitive assessments on firms in the wire harness business for the automotive
and trucking industries.
- The market potential for auto-care products.
- The Mexican automotive market including manufacturing, distribution, etc.
- Competitor profiles of automotive components, producers, and distributors.
- Competitor study of two major competitors which are distributors of automotive
components.
- Conducted worldwide study of auto drives. Conducted focus groups in the
following countries: Argentina, Brazil, France, Germany, Hong Kong, Italy,
Japan, Malaysia, Netherlands, Norway, Puerto Rico, Singapore, Thailand, and
the UK.
- Business Intelligence Study to research the competitive assessment of second
stage manufacturing of automobile corporations.
- Conducted in-depth interviews on new advertising slogans for a high-end
car.
- Corporate Advertising Image Study in US for a large European Automobile
Manufacturer.
- Qualitative study for young Americans for automotive study in the US.
- Conducted study in Asia for the automotive testing equipment market.
- Conducted an image awareness advertising program for a global automotive
manufacturer.
- Competitive assessment of a major car company in Thailand.
- Qualitative, in-depth interviews of users of new model SUVs.
- Identified purchasing trends and consumer automobile preferences of singles
in US.
- Conducted study to analyze current parking conditions of single spaces,
municipal lots and muni-meters in New York City.
- Conducted study regarding car owners and dealers. The scope of this study
was to examine car buyers’ and car dealers’ experiences, behaviors
and overall satisfaction levels with regards to automobile loan financing.
- Conducted on-site interviews at NY auto show to establish brand interest
feedback for future planning.
A sample of our past and current clients
- Daimler Chrysler Benz
- Ford Motor Company
- General Motors
- MTS
- Nissan
- Shell
- Toyota
|
|
Gain a full understanding of the forces impacting your marketing, sales, operations, strategic and development efforts.
Organizations need meaningful information for decision-making. Without full insight, companies struggle to make good decisions, serve customers and outmaneuver competitors. SIS helps keep our clients competitive.
|
