Summary of Project Experience in Brand Research

Brand Image

• Brand image study for a major airline conducted via CATI in US and the UK. Respondents were international leisure and business travelers.
• Conducted mall intercepts in US on consumers attitudes toward retail clothing store brand names.
• Conducted focus groups for brand name items.
• Quantitative Brand Image Study for US and Europe for Industrial Cleaning products by end use Market Segments.
• Quantitative Glass Manufactures Brand Image Survey in US.
• Quantitative Brand Image Survey for a Glass Manufacturer.
• Conducted an intercept study on brand image for food companies

Brand Equity

• Global Branding study for confectionery firms for an Asian advertising company.
• Completed a brand awareness tracking study for a global manufacturer of a multi-purpose power tool in Australia, Chile, and Argentina. We conducted a pre and post wave of telephone interviews discussing these media campaigns.

Brand Identity

• Conducted mall intercepts in the US on consumers attitudes toward retail clothing store brand names.
• Conducted focus groups for brand name items.
• Conducted a study to help determine the brand and feature names of a new operating system in Japan and Germany with PC users.

Brand Strategy

• Competitor profiles of major consumer products firms: their global strategy, globalization of key products, global branding successes, and failures.
• Conducted a European Brand Solution Study with radiologists.
• Qualitative research among both physicians and mothers reacting to the concept of having an entire line of nutritional products under a single global brand name and its positioning.
• Successful Brand Management Techniques in US Retail Industry.
• Repositioned the brand strategy of a window manufacturing client to target professional contractors.

Summary of Project Experience by Industry

Automotive

• Conducted face-to-face interviews to assess an auto show’s contribution to brand interest

Apparel

• Mall Intercepts in the US on consumers attitudes toward retail clothing store brand names.
• Conducted focus groups for brand name items.
• Conducted in-depth research program and delivered final report containing information about apparel company’s competition, brand strengths, unique market position, target market, product extensions, and opportunities to capture markets.
• Conducted focus groups to obtain behavioral, attitudinal, and shopping preference information.

Chemical & Energy

• Quantitative Brand Image Study for US and Europe for Industrial Cleaning products by end use Market Segments.

Confectionary

• Conducted a global branding study for confectionery firms for an Asian advertising company.

Consumer and Packaged Goods

• Competitor profiles of major consumer products firms: their global strategy, globalization of key products, global branding successes, and failures.

Healthcare

• Recruited patients who underwent refractive eye surgery to provide product recommendations and suggestions for post-operative dry eye.
• Conducted market research program to aid in the “Brand ID” for new Botox product.

Imaging

• European Brand Solution Study with Radiologists

Information Technology

• Conducted a study to help determine the brand and feature names of a new operating system in Japan and Germany with PC users.

Industrial

• Quantitative Brand Image Survey on glass manufacturers in the US.
• Quantitative Brand Image Survey for a Glass Manufacturer.
• Brand Image study for US and Europe for Industrial Cleaning products by end use market segments.
• Completed a brand awareness tracking study for a global manufacturer of a multi-purpose power tool in Australia, Chile, and Argentina. We conducted a pre and post wave of telephone interviews discussing these media campaigns.

Pharmaceutical

• Qualitative research among both physicians and mothers reacting to the concept of having an entire line of nutritional products under a single global brand name and its positioning.

Retail

• Successful Brand Management Techniques in the US Retail Industry.

Travel & Tourism

• Brand image study for a major airline conducted via CATI in US and the UK. Respondents were international leisure and business travelers.