Summary of Project Experience in the Dental Care Industry

Global Studies

• Worldwide study for dental programs and practices in European, Asian, and Latin American countries.
• Conducted qualitative and quantitative interviews in Spain, France, Germany, Italy, the UK, and Sweden with dentists and dental patients for a new product concept in the dental care industry.
• Qualitative and Quantitative Assessment of the potential for a new dental service in Europe and Asia.

Competitive Intelligence Studies

• Competitive assessment of manufacturers of dental care products in Europe, North America, Asia and Latin America
• Competitive Intelligence company profiles of manufacturers of dental care products in North America and in Europe.
• Competitive assessment of dental care products on a global basis – Europe, Asia, Latin America, The Middle East and North America.
• Competitive assessment of a generic manufacturer of dental care products in North America.

Qualitative Research

• Conducted focus groups for US dentists regarding a new electronic product for flossing teeth.
• Conducted focus groups for US dentists regarding teeth whitening products.
• Dentist Treatment Unit Focus Groups.

Qualitative Research

• Conducted a quantitative study for dentists in the US market for evaluation of insurance practices.
• Conducted a quantitative survey for consumers regarding their unmet needs in the dental market [e.g. services, new products, etc.]
• Conducted an online survey of consumers regarding their attitudes toward insurance payments with their dental care programs.

A sample of our past and current clients

• Procter & Gamble
• Colgate Palmolive
• Oral B