Resume of Experience in the Entertainment & Media Industry

• Survey of consumers who listen to select radio stations to determine preferred music
• Study of Hispanic and Asian Americans to determine programming for these market segments
• Focus groups of US international business travelers to Asia to determine programming for this market segment
• Quantitative online survey of frequent consumer and business travelers to determine entertainment programming for an airline
• Global quantitative telephone survey to determine “exportability” of US entertainment in Asia, Europe and Latin America
• Global study covering Asia, Latin America and Europe to assess the usage of DVDs
• Reaction to films in Mexico via intercepts outside of movie theaters
• Focus groups for Hispanics and Asians in New York to assess a new music product
• Focus groups for the development of new programming/entertainment products in the US
• Study for programming for the Hispanic community in the Southwestern market segment of the US
• Focus groups of upscale consumers to assess their investment in home theaters and home entertainment centers
• Conducted a qualitative study on home theater

A sample of our past and current clients

• Bertlesman
• ABC
• CNN
• Sports Illustrated