Summary of Project Experience in Hair Care

• Conducted Focus groups in the US for bleach hair care products - with high end colorists in the NY, LA and Chicago markets
• Conducted In-depth interviews of hair stylists for select bleach products for a new product concept
• Global consumer study or hair care products with con summers form over 20 countries in North America, Asia, Latin America and Europe.
• Global hair care study of hair stylists in Europe, Asia, Latin America, The Middle East and North America for trends in hair styling products and styles
• In-depth interviews with key stylists from hair salons in Europe, Latin America, Asia, the Middle East and in North America for new trends and styles

A sample of our past and current clients

• L’oreal
• Revlon