|
|
|
Primary Custom Research
As a full-service custom global market research and market intelligence company, SIS International uses a wide variety of methods.
SIS begins by communicating with the client and devises a solution. We work with the client to ensure that the solution is both relevant and reliable. We efficiently conduct the research based on our 25 years’ experience, and involve our client in the study’s progress. We deliver advanced strategic analysis and reporting, with the option of post-project services to maximize the value of our client’s research.
Analytics & Statistics
Our research analytics allow clients to enhance their decision making by maximizing return and minimizing risk. Our core analytics include Price optimization, Market mix modeling, Marketing Analytics, Churn reduction, Statistical Analysis and Web Analytics. Our survey and analytical tools include Cross-tabulation, Correlation, Cluster analysis, Conjoint analysis, Factor analysis, Item analysis, and Discrete choice. Our quantitative analyses include Importance Ratings, Descriptive Ratings, Brand Performance ratings, Derived Importance vs. Stated Importance, Competitor Performance ratings, Mean Drop Penalty Analysis, Implicit Association Test (IAT), Maximum Difference Analysis and Monte Carlo Simulation.
CATI Telephone surveys
Telephone interviews comprise a large part of our market research practice. We conduct CATI telephone interviews from the Eastern and Western US, Canada, London and Asia in over 30 languages. Our projects range from small-scale ad hoc projects to large-scale tracking projects. We employ strict validation procedures, validating a minimum of 10 percent of all interviews, with high-quality supervision standards.
Direct Mail
SIS International Research has robust direct mail resources to conduct surveys in the US and abroad. In some instances, direct mail can be cost efficient in reaching respondents than other methods and make it beyond online communications, spam filters and opt-outs. Important in direct mail is the quality of targeting for efficient and high impact survey distribution. SIS provides further value with our access to low-incidence segments and neighborhoods. We maintain high-impact databases and panels by segment to enhance the targeting capability of our surveys. This often has the effective of higher ROI and response rates.
Direct Mail is unlike some other research methods the geographic-specific results can be better controlled and elicited. Last, another benefit of Direct Mail is that it allows the research company to regulate the time of survey distribution. As a result, we can optimize our research into various segments at different times. As a custom research company, we work with our clients to suggest the most appropriate methodology for their needs.
Ethnography / Home Visits / On-site Interviews
Our clients often need detailed insights of how customers interact with their products in the place of interaction, often in their homes. SIS International Research has developed a core competency in ethnography market research and home visits, particularly in consumer goods and electronics industries. Senior ethnographers are assigned to conduct these customized studies. For retail on-site studies, it is our belief that just watching a consumer shop does not help us to understand their behavior. In our experience, we have found that a mixed methodology of half-day sessions involving a group discussion, followed by a moderated group shopping trip, with a return to the group discussion provides a powerful blend of observational information with interpretive analysis.
Face-to-Face Interviews / Store Intercepts / Mall Intercepts / Central Location Tests
Based on our client’s objectives, SIS may recommend face-to-face interviews led by our in-house research specialists. These specialists emphasize the importance of the recruitment and screening processes to provide a high intelligence outcome. Our field teams conduct these interviews globally and across the entire US.
Focus Groups
SIS International Research provides full service focus group services, including our state-of-the-art facility rental, moderation, recruitment and reporting, globally and throughout the US. Because we own various facilities, we provide large cost advantages and value to our clients.
Our New York City facility
"basic" focus groups to extended groups [where we pre-task respondents such as asking them to complete a diary or visit a particular shop before attending the group].
- US Focus Group Facilities
- SIS International Market Research offers state-of-the-art focus group facilities at our headquarters in NYC, with the following amenities:
- Audio / Video Capabilities
- One-Way Mirror
- Video Conferencing
- Capacity Seating for 10 Respondents per Room
- Excellent Recruiting Staff
- Experienced Moderators
- Bilingual Moderators
- High-Quality Analytical Reports
Zip Code Coverage for New York Focus Group Facility:
Manhattan: 10001-10032, 10035-10039, 10041, 10048, 10055, 10103-10108, 10110-10113, 10116, 10118-10123, 10128, 10150-10155, 10158, 10159, 10162, 10165-10178, 10249, 10256, 10268, 10270, 10271, 10276, 10278-10282, 10286
Brooklyn: 11201-11236
Bronx: 10451-10475, 10499
Queens: 11101-11106, 11351-11380, 11411-11436, 11691-11695, 11697
Jersey City, NJ: 07097, 07302-07311, 07399
Global Focus Group Facilities
SIS International Market Research provides quality facilities and moderators in over 100 countries including Asia, Europe, Latin America, The Middle East and Africa. Amenities include High-technology communications, central locations and Audio and video conferencing.
SIS Global Expert Network
The Global Network of “Go-To” experts
“Water, water everywhere but not a drop to drink”. Information
is everywhere. But, one of the most daunting challenges today
is making sense of changing dynamics in a competitive global
market.
The SIS Global Expert Network is a platform providing consultative
experts and influential leaders around the world. Together with
our market research & intelligence capabilities, our network
has extensive resources reaching among some of the world’s leading
industry experts.
When organizations require the “go-to” global expert in a
certain field, SIS provides them with a powerful platform of
experts to provide strategic guidance and help shape decision-making,
in the form of:
- Consulting & advisory services
- Thought leadership
- Expert Briefings
- Events, meetings and appearances
- Reports
- Research Support
- International Business Development
Our Value in Global Expert Sourcing
Conducting global, on-the-ground market research and business
intelligence since 1984, SIS leads an in-depth interaction with
companies, experts and talented knowledge sources that provide
tremendous value in a global supply chain. With our global network
that harnesses knowledge-based industry resources across 120
countries, SIS provides an exceptional platform differentiated
by the following benefits:
- Past experience serving over 70% of the Fortune 500
- Vast global resources and expertise
- Past experience serving over 50 sectors
- Recognized global leader in knowledge and strategic research consulting
- Synergistic value-added research & knowledge based services
Our Global Experts
The experts we seek and provide are influential on a global
level. They have a large amount of experience and knowledge,
as well as large professional networks allowing them to consult
on complex knowledge based engagements.
- Business executives
- Key opinion leaders
- Academics
- Scientists
- Media commentators
- Online influencers
- HR Recruitment leads
- Journalists
- Economists
- Medical experts
The following are examples of experts in our network:
- International Business Development Expert in South East Asia
- Senior expert on LTE technology
- Senior Hydro(212)505-6805 and researchlogist in the Middle East
- Former VP at Fortune 100 company
- Global hospitality industry guru
- Media commentators
- Many published authors
Clients · How to Engage an Expert
Contact us at +1(212)505-6805 and research@sisinternational.com and
let us discuss with you how we can add value to your organization with our
market research and market intelligence.
Experts · Express Your Interest
- Express your interest and experience in your field
- Get contacted with an appropriate consultative request
- Consultation
- Project execution
In-depth Interviews
SIS often conducts in-depth interviews with respondents. It allows our skilled research specialists to be face-to-face to probe in-depth and gain insight. These interviews are also useful for sensitive questions. Our in-depth interview services include Extended in-depths, Pre-tasked in-depths, Executive in-depths, Physician in-depths, Accompanied shops, Tele-depths, Friendship pairs, Conflict interviews, and Projective and enabling techniques.
Mobile Marketing Research
Mobile transactions are rapidly growing throughout the world. In developed markets, consumers and executives are increasingly adopting mobile technology into daily life. In developing markets, consumers perceive mobile technology as more reliable and cost effective than personal computers.
SIS provides clients with global mobile survey data collection and analysis. Surveys can be distributed by mobile apps, SMS, and browsers. These interaction points make it easier for some consumers to participate in market research studies. Our solution has qualitative research capabilities, such as online diaries and ethnographic research. SIS provides value with research experts, experienced technicians, niche target segments and global resources & capabilities.
Mystery shopping
SIS conducts many mystery shopping studies for a broad range of clients. This methodology allows companies to understand the performance of personnel within different channels in the supply chain. Mystery Shopping can provide important insights about customer satisfaction, value and loyalty. Our experience spans dozens of industries, particularly in the travel, retail and consumer products industries. SIS employs an approach that analyzes performance against multi-dimensional criteria impacting customer loyalty and satisfaction and provides the flexibility for our clients’ specific needs.
SIS International Research does not advertise to consumers to conduct Mystery Shopping services in newspapers, and never compensates respondents by MoneyGram or Western Union. Consumers asked to cash checks under these circumstances are advised to contact law enforcement.
SIS Netnography™ / Web Analytics / Research Blogging
SIS International Market Research provides decision makers with comprehensive insights on their stakeholders on the web. Organizations often consider the Internet as a wild frontier where stakeholders have the power to rapidly influence the opinions and behaviors of other web surfers. The stakeholders’ effects on companies are often substantial:
- Rises or falls in market share
- Lack of effectiveness in promotional campaigns
- Declines in satisfaction and performance indicators
- Strengthening or weakening of campaigns
With the Internet rapidly evolving into a dominant form of communication, decision makers need to know how stakeholders are interacting with their brands. SIS Netnographytm and Web Analytics are SIS International Research’s web ethnography service that conducts comprehensive online studies of attitudes and behaviors for our clients’ decision making.
Neuro-marketing research
Neuromarketing is a cutting edge discipline within marketing research. Rooted in neuroscience and psychology, Neuro market research allows companies to distinctively understand their stakeholders’ unconscious reactions to marketing stimuli. Companies use Neuro market research to uncover a robust understanding of why consumers do what they do. It probes beneath the surface into the unconscious to pinpoint exactly where companies should provide the most value to their customers. As a full service international market research firm, SIS International allows clients to predict stakeholders’ behavior with a full suite of Neuro market research services.
Some of our physiological tests include:
- Eye tracking
- Heart rate tests
- Electroencephalography
- Electromyography (facial expressions)
- EEG & EMG (brain waves)
- Functional magnetic resonance imaging (fMRI)
- Skin conductance responses.
- Long Term Memory tests
- Traditional methods
Today, companies sense that their advertising spend is not effectively making an impact on consumers. Neuro market research can help improve the effectiveness of their communications. By understanding the complexities in the mind in relation to marketing stimuli, companies can develop ways to better make an impact on consumers’ memory and better meet the needs of their constituencies. Uses of Neuromarketing research include:
- When measuring emotional connections
- When the hidden unconscious is important
- When intuition is used in decision making
- When testing Ad communications because of Low involvement
- When testing longterm memory
- When testing product packaging and brand image
Online Chatter Tracking
Our chatter tracking services developed out of a growing need from clients to encourage positive feedback, track competitors and combat negative online feedback from their stakeholders worldwide. SIS International Research provides clients with advanced global online opinion tracking, ethnography, competitive intelligence and strategic analysis. Our approach integrates multi-lingual web crawling technology, advanced dashboard analysis and human insight from online forums, websites and social networks in dozens of languages. Clients gain stakeholder, market and competitor insights in real-time. Please contact SIS International for more information.
Online Surveys / Online Focus Groups / Online Bulletin Boards / Online Diaries
SIS International provides full-service “one stop shop” market research services with strategic reporting that turns data into actionable insights. With our online survey services, clients can maximize their research budget with SIS. SIS offers Business-to-Business panels, Consumer Panels, Ethnic / Niche Panels and Physician Panels across 90 countries. An overview of our services is below:
Overview of Full-Service Online Survey Services
Panel Fieldwork:
- Questionnaire Survey design
- Specialty Recruitment
Range of Methodologies:
- Online Diaries
- Advertising Testing
- Concept Testing
- Computer Aided Web Interviewing - CAWI
- Sensitive Subjects Research
- Statistical Techniques
- Trackers
Project consultation:
- Status Reporting
- Client Servicing
Full-Service programming:
Full reporting tools:
- Chart preparation in PowerPoint
- Multilingual Translation
- Cross Tabulation
- Full-reporting and Strategic Analysis of data
SIS International Market Research provides benefits in assuring the execution and quality of online methodologies. First, SIS provides high quality recruitment for studies, involving senior research specialists vetting candidates and providing the best respondents. Secondly, SIS provides strategic analysis and insight-driven reporting beyond the data. Thirdly, SIS has a strong web presence to ensure your survey reaches the right respondents.
Qualitative Projective Techniques
These techniques are procedures designed to identify consumers’ subconscious feelings and motivations. They consist of a variety of disguised tests. SIS has developed 35 creative projective techniques for use in qualitative research projects. These techniques consisting of associations, exercises, programming techniques and probing conversations are highly successful in providing depth in perceptions. A few examples include collages, sensory programming, personification and idealization techniques, and memory exercises.
Panels & Databases
SIS International Market Research provides the dynamic resources, expertise and access to your organization’s most important stakeholders. With our resources, we provide access to hundreds of thousands of consumer, B2B and medical respondents around the world.
Important in conducting research today are several considerations. One of the key determinants in a high quality research outcome is the quality of the respondents consulted. As such, we perform extensive quality control procedures and continually upgrade our infrastructure and processes to reflect this priority. We also employ a variety of sourcing techniques for our samples. This enhances the diversity and quality of our samples.
We often conduct low-incidence, complex market research. Because of this core competency, we can provide a breadth of diverse samples for studies among specialized respondents. Below are a few examples of our respondent databases and panels:
Selected Consumer Panels
- High Net Worth Individuals
- Smart phone owners
- Generation Y
- First Generation Immigrant Students
- Coffee Consumers
- Iranian immigrants
- LCD Display Owners
Selected Automotive Panels
- MINI owners
- VW owners
- Tractor Owners
- Sporty Compact Cars
- Sporty Convertible Study
- Advanced Parking Study
- Luxury car drivers
Selected B2B Panels
- C-Level executives
- Broker Dealers
- Independent Advisors
- IT Managers and CEOs
- CIOs
- Registered Investment Advisors
- Business Journalists
- Professors
- Stamp Book Keepers
- Air Cargo Managers
- Business Travelers
Sample of Medical Panels
- Alzheimers Care Takers
- Dentists
- Erectile Dysfunction patients
- Consumer Female Contraception
- Contraception (General)
- Medical Diabetes Nurses and Doctors
- Medical Devices Doctors
Benefits of our panels
- Rigorous sampling and quality control processes
- Robust Double / COI opt-in subscription methods
- Extensive global resources
- Diverse sources for new panelists
- Valuable low-incidence samples
Trademarked Proprietary Methodologies
SIS Global Markets Tracking Service
SIS International publishes tracking reports on over 13 industries, helping clients to better track competitive developments and shifting customer needs.
SIS Intelligence Answering™
SIS International can quickly answer, with research-based insights, our client’s questions large and small. If our clients need to understand a competitors’ maneuver, SIS can provide concise research based answers that can be used to develop strategy.
Web Analytics - SIS NetnographyTM
SIS International has innovated a web ethnography methodology and service to allow clients to understand what constituents are saying about them online.
War Gaming Exercises
War gaming is a hands-on simulation that brings together top executives to brainstorm the thought process of a competitor or another organization. It can be very useful in understanding a competitor’s “next move” and simultaneously allows companies to understand and leverage core competencies. By brainstorming in an intense simulation, companies gain new ideas for action that likely would have not been realized without the exercise. Prime occasions for using War Gaming Exercises are when competitors make major moves with new products or new plants, when competitive conditions change and when one’s industry considerably changes.
|
|
Gain a full understanding of the forces impacting your marketing, sales, operations, strategic and development efforts.
Organizations need meaningful information for decision-making. Without full insight, companies struggle to make good decisions, serve customers and outmaneuver competitors. SIS helps keep our clients competitive.
|
